Ideas to Build Book Buzz

You have written a great book 

Or you are about to write a great book. Either way you have to create some buzz among the public before your book hits the bookstore shelves. If you wait till the book is published you have missed an important window to create that buzz you want and need for your book.

Building public awareness for your book is important and it needs to be done sooner than you think. Some book publishing experts feel that you need to start building the buzz at least one year before publication.

After all it is usually never too early t get people thinking About your book.

A timeline of ideas 

#1. With 12 months to go before publication, it is a good idea to do two things. First, you should start building an email list. This gives you direct contact with your potential readers and book buyers. It also helps the people on that email list to get to know you.

#2. At the 6 month mark, you should expand your efforts to include the following ideas:

  • Build awareness- tell people about the book, its theme, genre and more. Don’t forget to mention your plans for the book
  • Keep your email list members informed- tell them about goals you have met, favorable comments it has been given, as well as letting them know when it will be published
  • Publish excerpts- these always help get people interested in what you have written in other parts of the book. You can also do social media announcements.

#3. The 3 month mark brings out advanced copies of your book. You have options on how to use these copies to build that book buzz you desire:

  • Send advanced copies to book bloggers- they can read the book and tell their readers about how good it is
  • Send copies to reviewers- the same thing. Enlist the aid of those who review books for a living
  • Write guest posts about your book- or do interviews with different bloggers or their podcasts

#4. The last month should see a frenzy of book buzz action and those ideas include:

  • Hold a contest- give a few copies of your book away
  • Send out emails to family, friends and your email list members reminding them of the approaching release date.

Some final words 

These are only a few ideas to get you on the right path t building up book buzz for your latest novel or non-fiction work. If you get together with family, friends or spouse, it is possible you can come up with a lot more ideas to help the sale of your book.

The key is that the people have to be aware of the book and when it will be on the book store’s shelves. There are also plenty of websites that can help you out.

Write the Book, Sell the Series: Give Your Fans More, Earn More

If you move people emotionally 

You make money. That is the going thought when it comes to writing a good book. When you write you want to impact people and get them involved with your characters.

The problem is, if you have only one book for them to read, then you have nowhere for them to go and they move on to the next good book. One way to stop this transfer of readers is to write a series of books using most of the same characters, if not all of them.

A series not only holds your readers to your stories, it also helps you make more money.

Tips on how to develop a series 

Developing a series shouldn’t be that difficult. You already developed the main character so adding a few different details and making another book is just an extension on what you have already done.

The hard work is over, for a while at least.

1. Don’t wait

If there is one thing about the public, it is that it has a short memory. Get the next book in the series out on the bookshelves as quickly as possible. This helps build up a loyal following

2. Create interesting characters

This includes minor characters as well. The more interesting they are the more interesting your book becomes. People won’t be able to wait to see what happens next to their favorites.

3. Spin offs help the series

When you have great supporting characters, you can always give them their own story line. The trick is, that not all supporting characters will make great heroes. They may make great villains

4. Don’t let the characters stagnate

In other words, don’t let their story grow stale. Leave unresolved issues for later novels to explore and solve. Also, let the characters grow throughout the pages of your story

5. Don’t over complicate your story

The old adage keep-it-simple-stupid pays off in writing a series. Keep difficult situations to a minimum. Do not create problems for yourself in later volumes of the series

Some final words 

The trend today is that book readers do not want to waste their time on one volume. They want to read a series or download an e-book series. Also, it may be easier and faster to write a series of books because your fictional world is fresh in your mind.

With a series on the market, you can meet your readers’ needs, develop your characters better and more deeply, as well as make more money at the same time. You may want to move people emotionally but you do not want to short your bank account either.