Marketing Your New Book: Where to Start

Books are Special 

There is just something about a book that gives the author special status in society. Books take time to write, they are not always easy to pen and the topic may not appeal to everyone but the author is looked at in a different light.

It is not hard to understand why you would want to write a book. But you need to get the word out about your book so you can make a little money off your creative effort. Where do you start marketing your book?

There are two main ways to start marketing your book 

#1. If you have not written your book yet

This is usually the best time to start marketing your boo. You need to take the time to figure our and discover what kind of reading material your potential readers want to read.

This information can help you plan your book’s direction and give you a built-in audience once you start writing. Getting the word out before you start is one way to get the right writing information, plus it helps let people know you are working on a book.

One way to do this is to use your blog or social media accounts and start writing smaller articles on the same topic. Getting your fans ready is a good way to build a strong reading foundation.

#2. If you have already written your book

Now that your book is completed, you can still do the same thing. Use your blog or social media accounts to get the word out on your book. Posting a few tantalizing excerpts to raise interest is a good way to use those outlets.

Next, you can help your potential readers discover your work by helping them find it. Let them know where it is on sale and help them get links etc., to those web pages talking about and selling your book.

After that, you still have to be involved. Even when you hire others to market your book, you still have to available to promote it and do some of the leg work to get your work known to potential readers.

But there is more than just these two ways to market your book.

Some marketing tips to get you started 

There are a number of starting points for you to begin to market your book. Here are a few of them to get you off on the right foot:

  • Learn who your audience is and target them with ads and other notices
  • Have a marketing budget and stick to it
  • Create a marketing plan to guide you
  • Use a little creativity in your advertising spots
  • Write an author’s biography that is appealing but short
  • Use a hook to get people’s interest up
  • Build a mailing list through your other websites
  • Link to trending topics to help people become aware of your book
  • Schedule webinars, social media announcements and more

Some final words 

Like writing, marketing takes time and some inspiration. There are plenty of marketing outlets available which will get you started. A little research will help you find the right outlets for you and your book’s topic.