Never Judge a Book by Its Cover, but that’s How to Sell One

That is the way it is in life 

You are never to judge a person by how they look. Your parents always told you that there is more to a person than just what is seen at face value. You have to take time to get to know a person before coming to any real opinions about them.

Unfortunately, that does not work well for selling books. To get people to buy your book and read it, you need a compelling cover to attract their attention and interest. The content of the book may be great but if you use a bad cover, your potential readers may not discover how good it is.

How to create a good cover 

To get people to stop and look at your book, you need a great cover to hook them in. That includes the back cover as well. What you say and do on the back may turn into sales or it may discourage people from buying your book.

Here are some tips for creating a good cover:

1. Don’t go it alone – unless you’re are a great graphic artist or know how to design really well, find a professional to help you design the cover. This is no time for novices to learn on the job.

2. The font is important – the front cover font selection says a lot about you and your book. If you are writing a serious book, you may want to avoid comic sans as that is a font linked to children’s books. Pick the right font to send the right message to potential buyers

3. Complement not clash in color design – the right colors will certainly attract people to your book when it sits on a crowded book shelf. Make the colors attractive and ones that work well with each other. Thinking outside the box may not be appropriate here

Back cover mistakes 

You may not think it but back covers also play a role in the decision buying of a book. A look at the back cover may be the turning point in their decision to buy or not. Avoid the following mistakes:

  • The back cover is too busy – if there is too much going on, people may put the book down and not read the information
  • Using non-powerful words – this is a big no-no as those words turn off potential readers. Go with powerful words instead
  • Don’t write a book – about yourself- keep the author bio short and sweet. Remember less is more
  • Using the title again – this is something that should be reserved for the front cover only.
  • Not having testimonials – other people’s recommendations go a long way in selling your book.

Some final words 

Take your time with developing the cover. Let your content help you design both the front and the back of the book. Get help if you are not sure how the cover should look

A good cover design is what sells the book.